Creating content is a time and cost-consuming process for every business. However, with the rapid advancements in Artificial Intelligence (AI), streamlining your content creation processes has become more accessible. Let’s explore three essential ways AI can completely transform how your business creates content.


SwissCognitive Guest Blogger: Aron Kantor – Editor of TheBusinessDive


Content creation is fundamental for every successful business strategy. It is an effective way to connect with your target audience, build brand awareness, and establish credibility in your industry.

An effective content creation strategy can help in many cases. It drives traffic to your website, generates leads, and ultimately enables you to acquire customers more effectively.

The real challenge of social media

Imagine this: you create a blog post and daily social media content for your business. You start working on it, pouring your time and effort into creating engaging content. But have you ever thought about how long this process takes?

Let’s do a little math together. Most people need between 2 and 5 hours to craft a single blog post while creating an Instagram post is between 30 and 85 minutes. These are just an average number, and many factors can impact the time requirement.

Personally, it takes approximately 6 to 10 hours for me to create a thorough blog post. Crafting a high-quality post is one thing. However, you need time to find the right topic, research it, and make it more compelling.

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Adding up the time it takes to create one blog post and daily social media posts each week can quickly accumulate between 4.5 to 12 hours. And that is the minimum time requirement without considering the time spent brainstorming and generating ideas for your content.

The goal is to keep you focused on your core product and reduce the time spent on content creation. One way to do this is by utilizing AI tools throughout the content creation journey.

Content idea generation

Coming up with fresh and exciting ideas can be a tough challenge, even for the most creative people. Some days, our creativity vanishes, leaving us feeling stuck and frustrated. And even when inspiration strikes, brainstorming can be time-consuming.

AI tools can help you create content ideas for your blog and social media posts without spending hours the find a suitable topic. Once you get your idea, you can save plenty of time by using AI to create an outline for your content, image captions and ask for hashtag suggestions.

Shorter blog content creation

Blogs are a powerful tool to help you to engage effectively with your audience. However, it also takes a lot of effort to create posts regularly. You can ask an agency to do it for you, hire someone to do it, or you need to dedicate your time to making blog posts.

If you do not have the budget to hire someone or work with the agency, you can significantly reduce the time for creating blog posts using AI tools. Some AI-based solutions can already reduce the 80% of time spent on your first drafts.

Improved social media content

Having a solid social media presence is critical for many businesses. It is not a secret that creating engaging video content, editing, and generating eye-catching images can be time-consuming and repetitive tasks.

AI solutions can save you time and improve your social media performance. Many AI tools can significantly reduce your time spent on video content and editing tasks.

Also, there are AI tools that help you in advertising management. AI-based solutions can analyze huge amounts of user data for advertising to make your campaigns more effective.


Although AI can be a very effective tool in streamlining content creation, it will not save you from adding real value to your content. While AI can help generate ideas, save time, and improve efficiency, high-quality content requires human expertise and personal touch.

AI can be a powerful ally that can complement rather than replaces the human factor. Finding the right balance and implementing AI solutions into your workflows can help you stay one step ahead in the competitive landscape.

About the Author:

Aron Kantor, the editor of TheBusinessDive, is passionate about discussing the latest business trends, startups, and AI advancements.  Aron strives to deliver engaging and valuable content that helps entrepreneurs and future entrepreneurs navigate an ever-changing business landscape.