When it comes to virtual reality, many people only think of computer games. Yet even today, VR offers fruitful applications across different verticals. Marketing departments are also realizing fruitful applications of VR in marketing since it can offer new ways of promoting products and services.
SwissCognitive Guest Blogger: Louis Sawyer, professional writer, editor and a web design expert
Why VR Matters in Marketing?
The hallmark of virtual reality, in a nutshell, is immersive experiences. Simply put, it allows customers to dive into the new world and better interact with the products. Just imagine suddenly finding yourself on a deserted beach in the South Pacific or as an astronaut in a space capsule. This creates strong associations and emotions. Emotion is an important asset in marketing today.
Since the customers` demands for content grow, virtual reality is can be seen as a new tool for content distribution as it engages customers more and opens up whole new opportunities to interact with the products in the virtual world; even if you are at home on the couch, in the office or in another country.
Whether it’s concerts, sporting events, or unique locations around the world, you join in using virtual reality.
Numerous brands from a wide variety of industries have already discovered the virtual reality trend and are at least using it purposefully. For example, content, data, and services that are relevant to the company can be integrated into the virtual environment and promoted via email marketing offering unique advertising which helps to stand out among competitors.
What VR can offer:
- It’s a new, intense, emotionally shaping, and communicative experience for the customer.
- An engaging live experience to support the purchase decision
- Complete focus on the product because there are no distractions from outside influences
- Emotionalization of the advertising message
- A simple and straightforward explanation of complex issues
- Automatic increase in the proportion of time a potential customer deals with the product
- Content that engages and accurately matches the needs of the target group
Virtual Reality Applications in Marketing
If you want to dive into VR software development in a meaningful way, you have to build an intense connection between customer and product using digital worlds. Instead of individual pieces of content, companies can create entire content worlds, and as a result, individual brand messages are likely to be perceived much more intensely than, for example, with a typical baiting email content.
Fashion brands such as Dior or Hugo Boss are already using this new tool. For example, they allow their customers to take a virtual seat in the front row of a fashion show to make the brand experience even more exclusive.
Audi and BMW and Mercedes are also jumping on the bandwagon. With the Mercedes SL, you can drive down the Pacific Coast Highway in California. With the BMW M2, you can take a test drive with model Gigi Hadid. And with the Audi A4 VR Experience, you can explore the car’s interior and engine in three dimensions.
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All of these worlds can be created and promoted through email marketing. Marketers know how difficult, yet important, it is to stand out in the field of email marketing. Today users are less inclined towards text-based newsletters, so VR can offer new solutions to diversify your email campaign and stand out from the competition.
About the author:
Louis Sawyer is a professional writer, editor and a web design expert. She loves writing about technology trends, web development, mobile games and business issues. Also, Louis works as a proofreader at Computools.