Find out how using AI for small business can help you understand customers, make intelligent marketing decisions, streamline your funnel, and grow your company.

SwissCognitive Guest Blogger: Gaurav Sharma, Founder and CEO of Attrock.

SwissCognitive, AI, Artificial Intelligence, Bots, CDO, CIO, CI, Cognitive Computing, Deep Learning, IoT, Machine Learning, NLP, Robot, Virtual reality, learningDoes your brand leverage artificial intelligence (AI) for small business tools currently helping brands perform various tasks with ease?

22% of companies say that they can attribute more than 5% of their earnings before interest and taxes to using AI.

So, why doesn’t your brand take advantage of AI for small business applications that can help you lower costs, improve results, reduce time wastage, and grow your company?

Well, if this is because you are still on the fence about the benefits of adopting AI for your small business, consider how using it in the following ways can grow your company.

1. Power Marketing Decisions

Analytics can power your marketing decisions, but how much value does your small business get from the data collected?

That is why you need AI for small business tools.

With them, you can extract patterns and insights from the data collected. This way, you can create marketing plans and make decisions based on that information. 

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AI analytic tools can also recommend actions to take based on opportunities recognized in your analytics.

Best of all?

Using AI for your small business can help you analyze data from many sources and offer predictions about what works or doesn’t. They can also dive deep into customer data and offer predictions about preferences, marketing channels, and product development.

2. Grow Customer Relationships

Instead of only focusing on customer acquisition, your small business should have campaigns that are always on. This means providing great experiences throughout the customer journey, from when they learn of your offers to after purchase.

But how does AI for small business integration fit into your customer’s journey?

Think about your lifecycle marketing strategy, from the first point of contact to nurturing, conversion, and post-purchase. If you focus on offering exceptional experiences throughout, you deepen relationships with customers while increasing the chances of repeat purchases.

If you add AI chatbots to this mix, you can leverage natural language processing to understand your audience’s wants, guide them to conversion, and retain them. 

These AI chatbots act as virtual assistants throughout your customer touchpoints. But that’s not all. Integrating AI for small business chatbots helps you:

  • Meet customers across channels they use, including your website and social media platforms.
  • Make it possible for site visitors to find information.
  • Serve consumers the right content based on buyer message and activity.
  • Route customers to the agents immediately when they become available.
  • Reduce customer churn rate by staying available 24/7 and responding to high volume support queries simultaneously. They also improve with time, meaning the more inquiries received, the smarter they become.
  • Personalize at scale. AI chatbots can greet and engage your audience depending on their stages in the lifecycle.

92% of consumers believe every interaction they have with brands must be excellent. Additionally, they want brands to recognize them as individuals and understand their priorities and needs.

Image via Redpoint Global

And by integrating AI for small business chatbots, you can make this a reality.

3. Deliver Targeted Ads

With AI for small business tools, your brand can create emotive scripts, create smart ads, and recommend products based on audience preferences. They help you create better campaigns that can drive more impact.

But what other benefits do you get from leveraging AI for small business applications?

Offer Personalized Ads

63% of buyers will stop shopping from a brand if it uses poor personalization tactics. These include targeting for too long, many times, or even after they already purchased items.

So how does AI help?

With AI for small business applications, you can use predictive analytics to send personalized recommendations, upsells, and cross-sells.

Target Right Audiences

How do you ensure your small business ads target the right audience?

Leverage AI to analyze various data sources and use the insights to determine if a user will take specific actions. You can also use it to create lookalike audiences, target potential customers within your vicinity, and drive personalized recommendations.

Most importantly, you can target leads when most likely to act.

Select Influencers and Thought Leaders

As influencer marketing continues to grow, your small business must find influencers who can help drive more conversions.

And what’s the best way to find them?

Use influencer marketing platforms like Intellifluence, Influencity, TVPage, Captiv8, etc. Most of these platforms leverage AI, making it easy to find influencers who can successfully promote your brand.

Improve ROI (Return on Investment)

When you post your ad, you hope that it will lead to an increase in conversions and boost your ROI.

However, this won’t happen if you don’t know what works and what doesn’t.

That is why you should use AI for small business analytics to determine which of your ads bring in the most revenue. It can also help you identify convincing messaging, choose the right ad channels, and reduce advertising waste.

4. Increase Conversions

How do you turn the raw data from your customer relationship management systems (CRM) and sales tools into intelligence that can increase your conversion rate?

Harness AI for small business sales.

But how?

Start by gathering data from all your sales tech stack tools or CRM and ensure it’s interconnected and well structured. Then leverage AI for small businesses to boost conversions and company growth. 

But how can AI help you achieve all this?

Better Lead Scoring

With AI for small business integration, you can make prospecting more precise.  

And with predictive analytics, you can create more defined personas and identify characteristics that indicate a likely sale.

Best of all?

The analytics can help you predict when your sales team can close a sale.

Guide Prospects

Using machine learning, you can program specific steps that help you with lead qualification and nurturing. AI for small business integrations can help you offer customized experiences, monitor lead progress, and identify when they are ready to buy.

What’s more?

Analytics can help you improve your sales pitch and create the right offers based on customer need, budget, and company size.

Reduce Churn

Predictive analytics can help you know whether your offer satisfactory services. It can show you when the customer has issues with support, needs new features, or underutilizes your service. Tracking these triggers can also help you predict when you may lose customers.

Best of all?

It can help you identify customers ready to buy more from their activities. For example, when they seek more information about products or services.

Ready to Leverage AI for Small Business to Grow your Brand?

Want to stand out?

Leverage AI for small business applications in the areas mentioned above to increase awareness, boost conversions, and grow your company.

Do you need additional clarification on any of the AI for small business use cases mentioned? Comment below, and we can offer answers to help you grow your small business.

About the Author

Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions |  300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.