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How A Startup Is Using AI To Help You Find The Market Research You Need

How A Startup Is Using AI To Help You Find The Market Research You Need

95% of the content essential for decision making in an organization is unstructured, residing in PDFs and various file formats that defy easy indexing and quick access, according to MIT Media Labs.

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80% of typical organizations’ data is unstructured, slowing down work, often leading to less-than-optimal decision-making, according to an Accenture study published earlier this year.

Organizations use 35% of their structured data for insights and decision-making, but only 25% of their unstructured enterprise data, according to an Accenture study on how data is used for decision-making.

60% to 80% of employees can’t find the information they are looking for even when there’s content management or knowledge management system in place, according to IBM’s knowledge management study.

Bottom Line: Stravito is an startup that’s combining , Natural Language Processing () and Search to help organizations find and get more value out of the many market research reports, competitive, industry, market share, financial analysis and market projection analyses they have by making them searchable.

When It Comes To Finding Market Research Data, Intranets Aren’t Getting It Done

Facing tight deadlines to get a marketing plan together for a new product, channel, or selling strategy, market research and product marketing teams will give up looking for a report they know they’ve bought and re-purchase it. The tighter the deadline and the more important the plan, the more this happens.

When a quick call to the Market Research Analyst who has access privileges to all the market research subscriptions doesn’t have the reports a team needs, they either move on without the data or repurchase the report. Having spent the first years of my career as a Market Research Analyst, I can attest to the accuracy of IBM’s finding that 30% of a typical knowledge workers’ day is spent searching for information and understanding its context and original methodology. All reports our organization had distribution rights to internally went on the Intranet site. There were hundreds of reports available online on an Intranet platform with mediocre search capabilities.

The company was founded by Thor Olof Philogène and Sarah Lee in 2017, who together identified an opportunity to help companies be more productive getting greater value from their market research investments. Thor Olof Philogène and Andreas Lee were co-founders of NORM, a research agency where both worked for 15 years serving multinational brands, eventually selling the company to IPSOS. While at NORM, Anders and Andreas were receiving repeated calls from global clients that had bought research from them but could not find it internally and ended up calling them asking for a copy. Today the startup has Carlsberg, Comcast, Colruyt Group, Danone, Electrolux, Pepsi Lipton and others. Stravito has offices in Stockholm (HQ), Malmö and Amsterdam.

-Powered Search With Usability Modeled After Spotify, Google and Netflix Is

Instead of settling for less-than-optimal market and industry data that partially deliver the insights needed for an exceptional product launch or sales campaign, marketing & senior management teams need to set their sights higher. It’s time to replace legacy Intranet sites and their limited search functions with -based search engines that auto-tag content and build taxonomies based on content attributes in real-time. Stravito combines , , and Search on a single platform that can index every major file type an organization uses, creating a taxonomy that streamlines search queries.

Having as the foundation of the Stravito platform delivers the following benefits:

  • -powered fast search gives individuals the ability to find and share insights and information quicker than any legacy Intranet technology could. With everyone working from home and self-service being a goal every marketing, business planning and IT department is trying to achieve today, Stravito’s architecture is designed for simple queries and requests anyone can quickly learn to create. […]

Read more: www.forbes.com

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