Exploring AI in business unveils use cases pivotal for operational efficiency, customer engagement, and creative innovation, underscoring the urgent need for companies to adapt and leverage AI’s potential.


Copyright: ibm.com – “The Most Valuable AI Use Cases For Business”


SwissCognitive_Logo_RGBWhen thinking of artificial intelligence (AI) use cases, the question might be asked:  What won’t AI be able to do? The easy answer is mostly manual labor, although the day might come when much of what is now manual labor will be accomplished by robotic devices controlled by AI. But right now, pure AI can be programmed for many tasks that require thought and intelligence, as long as that intelligence can be gathered digitally and used to train an AI system. AI is not yet loading the dishwasher after supper—but can help create a legal brief, a new product design, or a letter to grandma.

We’re all amazed by what AI can do. But the question for those of us in business is what are the best business uses? Assembling a version of the Mona Lisa in the style of Vincent van Gough is fun, but how often will that boost the bottom line? Here are 27 highly productive ways that AI use cases can help businesses improve their bottom line.

Customer-facing AI use cases

Deliver superior customer service

Customer interactions can now be assisted in real time with conversational AI. Voice-based queries use natural language processing (NLP) and sentiment analysis for speech  recognition so their conversations can begin immediately. Using machine learning algorithms, AI can understand what customers are saying as well as their tone—and can direct them to customer service agents when needed. With text to speech and NLP, AI can respond immediately to texted queries and instructions. There’s no need to make customers wait for the answers to frequently asked questions (FAQs) or to take the next step to purchase. And digital customer service agents can boost customer satisfaction by offering advice and guidance to customer service agents.

Personalize customer experiences

The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces, delivering tailored experiences and targeted advertisements to customers and end-users. For example, Amazon reminds customers to reorder their most often-purchased products, and shows them related products or suggestions. McDonald’s is building AI solutions for customer care with IBM Watson AI technology and NLP to accelerate the development of its automated order taking (AOT) technology. Not only will this help scale the AOT tech across markets, but it will also help tackle integrations including additional languages, dialects and menu variations. Over at Spotify, they’ll suggest a new artist for the customer’s listening pleasure. YouTube will deliver a curated feed of content suited to customer interests.[…]

Read more: www.ibm.com

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