Maximize business impact with Generative AI: Embrace automation, prioritize data quality, and preserve human oversight for success.


Copyright: – “Leveraging Generative AI for Business Growth”


Discover the transformative potential of Generative AI with insights from Mark Van de Wiel, field CTO at Fivetran. Learn how to harness automation, ensure data quality, and preserve human oversight for optimal results.

Generative AI is poised to change how marketing, customer service, content creation, and even the legal field operate every day. For years now, artificial intelligence has helped uncover new business insights and optimize operations in everything from banking to ride-hailing services like Uber and Lyft, as companies use machine learning to evaluate transactions and predict demand.

The incredibly human-like output from generative AI, fueled by large language models, is poised to create unforeseen capabilities in rapidly distilling or sorting through data. This output, combined with the ability to create rough versions of written and visual content quickly, opens up whole new fields. Recent research from Vanson Bourne shows that 87% Opens a new window of organizations agree that AI is the future, and organizations that do not utilize it will fail to survive.

Already, we’re seeing preliminary results, although many companies are in the experimentation stage. One survey found that 66% of marketers using generative AI have witnessed positive ROI using tools like ChatGPT, Dall-E, and Bard, as 44% of marketers use it to create email copy, 42% use it to create social media copy, and 39% are creating social media images. Amazon has introduced tools to help sellers write product listings with generative AI. At the same time, internally, employees have found ChatGPT useful for answering customer questions and writing code and training materials, according to news coverage.[…]

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