The entire world is in the midst of a digital transformation, which has changed daily operations for countless businesses across industries. Technological advancements such as artificial intelligence (AI) and automation are helping company leaders operate at greater efficiency than ever before, generate revenue, and perhaps even make the world a better place in the process. But how?


Copyright: – “How data and automation can help with sustainability”


Why sustainability makes sense

For years, companies of all sizes have recognized the inherent value of environmental, social and governance (ESG) initiatives when it comes to customer retention and smooth overall operations. Sustainability strategies are a smart business move that may foster company longevity and keep customers coming back.

However, while plenty of company leaders recognize the critical importance of sustainable initiatives, only about one-fourth of companies include sustainability as part of their business model, according to the International Institute for Management Development (IMD). For the greatest chance of long-term business success, the Switzerland-based organization encourages executives and company policymakers to first comply with local laws and regulations and then take a more proactive approach to sustainability.

To that end, data and automation can help, by giving established companies and startups alike the necessary tools to meet their sustainability goals.

Breaking barriers and implementing green initiatives

Ideally, a company’s sustainable initiatives should be authentic and environmentally focused, rather than rooted in the hope of increased profits. Today’s tech-savvy consumers increasingly use their spending power to support environmentally conscious companies and are even willing to shell out a few extra dollars on sustainable products and brands. Forward-thinking companies can maintain transparency by disclosing their sustainability goals and initiatives publicly and by encouraging customer feedback.

Yet, that feedback won’t amount to much without the ability to make sense of it all, and automation can be a game-changer in this regard. Automation software can help alleviate some of the burdens of data interpretation, enabling companies to speed up their green initiatives and saving time and money. For example, with automation software on hand, companies can quickly and easily track energy usage, amount of waste produced daily, consumer habits, carbon footprint and more, in an effort to streamline operations. […]

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