Today artificial intelligence (AI) still sounds like something out of a sci-fi movie, but it’s undoubtedly real. AI is leaving its footprint in practically every industry, and marketing has been no exception.
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It’s influencing all aspects of marketing, including advertising, customer support, content creation, and revenue generation, among other areas. In this article, you’ll discover how AI is changing marketing, and several ways organizations are using the technology to grow.
he guesswork involved in marketing.
However, while AI can make decisions using nothing but data, it’s no substitute for human touch — at least, not yet. That’s partly why the application of AI in marketing and other industries has been mostly controlled.
But if Moore’s Law holds for much longer, a future where AI can handle entire marketing campaigns isn’t far. Moore’s Law predicts that computers’ speed and processing power will double every couple of years, and that notion has held true for decades.
Here are some AI innovations that are currently changing the marketing industry.
1. AI IS CREATING CONTENT
Many marketers are already leveraging AI technology to speed up the creation of content. AI can offer content suggestions and even write complete articles, such as this one on The Guardian. However, the tech is far from perfect when it comes to content creation.
Writing is a creative thing, and AI still struggles in that area. The content quality is currently well below standard for AI writing engines, though more advanced technologies like GPT-3 can produce “ok” content. But even with GPT-3, you’ll still need an expert writer or editor to polish the content.
Nevertheless, AI can save your writers tons of time. It can automate various aspects of content creation, such as idea generation, research, and aid writers with editing and proofreading. […]
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