Automotive Consulting Research

The Role Artificial Intelligence in Improving Customer Experience

The Role Artificial Intelligence in Improving Customer Experience

We have all heard or read a lot about . It is a controversial topic with many fearing that it may result in unemployment for humans. However, the big question is, what is and what does it entail? () is in other terms known as machine intelligence. This intelligence is demonstrated by machines which are programmed to perform tasks that humans would otherwise undertake.

SwissCognitiveThe history can be traced back to 1956 when it was first introduced as an academic discipline. Over the years, research has been facing some drawbacks which relate to knowledge, reasoning, perception, and the use of natural language. During my research, I came across companies that are considered the biggest players in technology. These companies include Amazon, AlBrain, Anki, Banjo, Apple, CloudsMinds, Facebook, and Google.

However, one major thing I realized is that this technology is starting to replace humans in the business world. According to experts, has the potential to boost the economy but also bring a negative effect to humans in the job market. Companies have started relying on this technology when it comes to customer satisfaction, as we will discuss below.

Improving Customer Experience with

In a recent study conducted by BRP Consulting, it was discovered that in the next three years, there will be a 45% increase in the use of by retailers. It is expected that retailers will use the technology to improve customer experience. I also came across a report stating that by 2020, 85% of customer interactions will be handled by machines. But there is no need to panic. Even though we are all afraid of machines taking over our work, reports show the global economy will double by 2035 because of . Let us discuss why is becoming a favorite for many businesses.

Artificial intelligent assistants are perceived to perform sophisticated tasks

Even though we can all agree that no one can understand a human better than another human, specialists agree that machines can perform more sophisticated tasks than a human being. Such can be seen in companies like Amazon which have sought the assistance of in dealing with customers. These intelligent assistants help customers in placing orders online. Such superior intelligence has led car manufacturers to consider a different approach when it comes to the production of vehicles. Many of you might have heard about the self-drive car which I came across during my research. These cars are expected to operate without the help of a human and in return, they will decrease the number of road accidents.

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