Michael Wade
IMD Business School
TONOMUS Professor of Strategy and Digital
Technologies
Industries
Michael Wade is Professor of Strategy and Digital at IMD Business School and Director of the TONOMUS Center for Digital and AI Transformation. With over 30 years of experience in academia and industry, he advises global organizations on digital strategy, innovation, and platform ecosystems, helping leaders navigate transformation in a rapidly evolving world.
Expertise
- Digital Transformation
- Artificial Intelligence
- Strategy
- Innovation
Publications & Blog post of Michael Wade
- Twin Transformation: A Gripping Tale of How AI and Sustainability Converge, and the Race to Get it Right (2025)
- GAIN: Demystify GenAI for Office and Home (2025)
- Hacking Digital: Best Practices to Implement and Accelerate Your Business Transformation (2022)
- ALIEN Thinking: The Unconventional Path to Breakthrough Ideas (2021)
- Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change (2019)
- Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors At Their Own Game (2016)
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