Nowadays, it seems like AI has started to impact every industry. It’s used frequently in healthcare, manufacturing, and even financial services. However, AI has become so advanced and user-friendly that people have started to use it for more creative purposes. For example, no matter your views on its ethicality, AI artwork has become incredibly popular.
SwissCognitive Guest Blogger: Sam Bowman – “Exploring the Applications of AI in Content Creation for Digital Marketing” Image by Unplash
In marketing, content is king. That hasn’t changed and it likely never will. However, the way you create content can shift. AI content creation can be used to improve digital marketing campaigns for both companies and individuals. It can take some of the pressure off of your team, help boost creativity, and bolster success.
Let’s take a look at the benefits of AI for improved success in content creation and outreach. We’ll also cover a few tips you can use to optimize your marketing campaigns with AI.
The Importance of Content Creation
Content creation is the bread and butter of any marketing team. Gone are the days of keyword stuffing and creating as little content as possible while focusing on flashy ads. Today’s consumers crave content. They want to form relationships with the businesses and brands they trust. Digital marketing can help your business in a variety of ways. It builds loyalty, fosters trust, and humanizes your brand to make people more comfortable.
Content creation can also help with reputational brand management, including:
- Review management
- Social media
- Paid media
- Public relations
- Reputation marketing
The “traditional” forms of digital marketing aren’t completely obsolete. They’ve just shifted in importance. Content creation is still important for SEO purposes, but because algorithms have changed, the type of content you create – including how relevant and readable it is – really makes a difference. That’s not always easy for someone to “capture,” and there’s always room for human error that could potentially throw off your marketing campaigns.
How AI Can Help
Utilizing AI for content creation is a great way to eliminate human error and create content that is easily digestible and optimized for your brand. In many ways, AI is already revolutionizing content creation, and many believe it will have a major impact on the future of marketing. Some of the benefits of using AI to create content include:
- Better personalization
- Natural language generation through machine learning
- Keyword and topic generation
- Curated user-generated content
Additionally, AI content creation can be used to help with social media campaigns. When you’re trying to optimize your social media posts, knowing how to engage with your audience and share content that will resonate with them is half the battle. AI takes out a lot of the guesswork. It can create ads based on your target audience, and offer real-time metrics so you can see how well those curated ads are performing. As a result, you can fine-tune your campaigns and build loyalty with your audience.
Finally, AI helps to save time. If you’re a small business, a freelancer, or even a big corporation trying to optimize workflow, AI content creation can help to free up the people working on your marketing campaigns to focus on more pressing things. It can handle small content creation/publishing tasks on its own. Not only does that improve your overall workflow and take the stress off of your employees, but it helps to reduce the risk of mistakes.
Best Practices for AI Content Creation
So, how can you take advantage of some of the benefits of AI content creation? You don’t have to be incredibly tech-savvy to implement a few beneficial applications. Because of the popularity of AI, many companies have created programs designed to help streamline content creation and make it easier for the average person.
By now, you’ve undoubtedly heard of ChatGPT. You can use it to generate fresh ideas for stories, blog posts, and relevant topics if you’re struggling to come up with new content that speaks to your audience.
You can also utilize tools like AdobeTarget to personalize your content experience for your audience. This program creates content based on consumer behaviors and interests.
When it comes to the actual writing process, tools like Grammarly and Writer can help you set goals based on your audience. They can help you choose the intent of your writing, the tone, and the formality. Finally, if you want to ensure your content is accessible to everyone, utilize programs like DeepL for accurate translation, or NaturalReader to generate audio versions of text-based content.
With a few simple program downloads and a basic understanding of how AI can boost your brand, you can completely transform your content creation process and marketing strategy while learning more about your audience and boosting your brand identity. There’s no denying that the popularity and application of AI will continue to grow. Getting on board now and using it to your advantage will make a big difference in the future success of your brand.
About the Author:
Sam Bowman is a published freelance writer from the West Coast who specializes in healthcare tech and artificial intelligence content. His experience in patient care directly translates into his work and his passion for industry technologies influences the content he creates. Sam has worked for years – directly in and writing about – healthcare technology and the many benefits it offers to patients and doctors alike. He loves to watch as medical tech and business software grow and develop, ushering in a modern age of industry.