AI has been a buzzword lately, and techies worldwide have been studying the different applications of AI across several industries. In this post, we’ll walk you through the power of AI and how you can effectively use AI in web development.


SwissCognitive Guest Blogger: Kenneth Sytian, CEO of Sytian Productions


Web development is often related to site design. However, it’s involved in almost every modern software product.
Moreover, web design is the final step in UX design when the web developer applies all the fancy wireframes and then delivers an excellent working web service.

One of the best ways to help web developers struggle with web development is artificial intelligence, particularly AI-based web development.

In this post, we’ll walk you through some tips on how to use the power of AI in web development effectively:

Make coding fast and efficient

Gone were the days where coding was considered complex. With AI assisting with web development, coding has been faster and efficient.

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AI also automates different web development processes and allows developers to build code easily. Automated coding has also significantly cut turnaround times, enabling developers to develop more intuitive apps for a short period.

Automate quality assurance and testing

Testing and quality assurance is one of the most frustrating and tedious elements of any software project.

Not only that it drains down the joy in even the most exciting project, but its testing and QA is always a challenge before deployment. It’s also relatively common to look for glitches and mistakes even in the most high-end games or business software. Not to mention the crucial vulnerabilities in Windows and key protocols that may come up occasionally.

A highly automated, AI-powered testing will not only make your current software flawless but also get rid of the need to assign your QA team and check every new piece. However, decreasing the time needed to do basic tests allows your team to look for more sophisticated hidden bugs.

It also ends it with a much more rich and immersive experience in developing games. Business software generates more reliable platforms with fewer crashes and brings more value for money.

Improve user-experience using AI

In a highly digital age, industries are now following a customer-centric approach that drives profit and gains more competitive advantages. Customer experience has now become the epicenter of the modern business world.

Although tech advancements drive customer behavior, AI has brought a unique momentum. Sites that are powered by AI can now identify with customers’ needs in a much better way.

At our company, (web developer Philippines) we always tell clients that one of the best ways to create an influential website is cognitive analysis and environments. It also gives you a better understanding of how prospective customers feel about your products and services.

Moreover, you can do statistical analysis to predict your site’s experience. That way, errors are significantly reduced, and you’ll get the desired value and user experience from the market.

Apart from that, AI-enabled sites quickly process data and information on any scale, serving end-users depending on their interests in the right way.

Incorporate chatbots for better response

Chatbots are probably one of the hottest AI trends out there these days. It significantly enhances the user experience on your website and your organization.

In a nutshell, chatbots are automated assistants that help enhance the power of natural language processing, which delivers results that customers often desire and then interact with them more naturally.

Chatbot’s purpose is to answer the most common or repetitive questions regarding a business. For instance, cinemas use chatbots to inform customers about opening hours or ticket availability.

Services like a dentist or hairstylist can also utilize chatbots in automating bookings. Several industries benefit from chatbots. These include education, finance, healthcare, travel, and real estate.

Moreover, according to data, Facebook has over 300,000 active chatbots waiting to augment, supporting customer relations and customer service.

Voice search is growing fast

Ever since Google Assistant was launched in 2016, there has been a rise in voice-based search in the market. These are great examples of Siri, Alexa, Cortana, and Google Home. All of these use AI to recognize and then respond accordingly to voice commands.

The main idea behind this kind of implementation is to facilitate the customer experience. It’s also more convenient to speak to and then search the internet.

For web developers, voice search adaptability is essential for your toolkit. If we check the data, 58% of consumers use voice search features to look up information on local businesses.

Here, AI in web development is crucial in creating websites as it gives consistent voice communication between the website and its customers. In the future, many businesses are also expected to invest in it.

Bridges the gap between customers and products or services

AI also applies to machine learning, where both work to make predictions. Ideally, these predictions give you the following insights:

  • What customers are planning to purchase next
  • Which products do they not like
  • What are the devices and mediums they use in browsing your site
  • What’s your customers ideal time when shopping for products
  • AI is something that marketers should be adapting in their strategy to get better results and increase a business’ ROI.

Over to You

There’s no doubt that AI is frequently used in web development to drive better results.

As AI in web development has been highly in-demand, you need to put more effort into serving several purposes for your company and letting you gain traction with users. You can also work with a reputable web developer specializing in AI, and your business will thank you.



About the Author:

Kenneth Sytian is the Owner and CEO of Sytian Productions Web Developer Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and influencer in the industry of web design and development in the Philippines.