AI Transforming Digital Marketing: As artificial intelligence has evolved, it has found its way into more aspects of our lives – from social media to digital marketing. How AI is transforming the future of digital marketing? In this blog post, we will examine 9 ways in which AI is changing how companies market themselves online.

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SwissCognitive, AI, Artificial Intelligence, Bots, CDO, CIO, CI, Cognitive Computing, Deep Learning, IoT, Machine Learning, NLP, Robot, Virtual reality, learningIn today’s competitive business environment where every businessman is trying to make their brand stand out from others. Marketing strategies play an important role here because it helps you reach people easily.

In this article, we will look at:

1) How AI is powering a better search engine?

As we all know that search engine optimization is a vital part of digital marketing and artificial intelligence has found its way to the top level in this field. How AI is powering a better search engine? Google, one of the leading companies has infused their project RankBrain with which they analyze results and deliver those according to what you are looking for whether it’s images, shopping or news, etc. by using natural language processing technology along with machine learning algorithms. This helps them achieve accurate results as compared to traditional methods where human editors used keyword matching algorithm but now machines have taken over these jobs as well so businesses will be benefited from higher ranking on SERP (Search Engine Result Page).

Machine learning programs can be used to understand human speech better. These days, the technology is so advanced that a person’s speech can be converted into text very well using speech to text conversion programs. Moreover, People are using voice search more and more. Google Home, an AI-powered device, is a good example of this. Voice search will be the future of marketing because people have always been addicted to their mobile phones.

2) How AI is transforming content creation?

Artificial intelligence has given a new meaning to marketing and advertising. Companies have started using it in different fields such as blogs, videos, etc. But how AI is powering a successful content creation? Through machine learning algorithms brands are able to create authentic video ads that can engage people at an emotional level by making them feel something when they watch it because machines can understand human emotions really well now. It also offers various benefits from a reduced cost of production to increased customer engagement so marketers should take advantage of this great opportunity. A great example here would be IBM Watson who uses predictive insights through a cognitive computing platform capable of understanding human emotions and adapt to the situation in real-time.

3) How AI is powering social media?

Another great way how artificial intelligence has changed digital marketing for good is by using bots on various platforms such as Facebook, Twitter, etc. But how AI is powering a successful social media presence? Social media bots make use of machine learning algorithms that are capable of understanding human behavior so marketers can create highly targeted ads according to what people want therefore increasing their customer engagement rate exponentially. A great example here would be Hootsuite who has recently launched a chatbot called ‘Katie’ which works across multiple messaging apps including Facebook Messenger, Kik, Telegram & more for better results where brands get several benefits from it at prices with no extra cost or additional fees.

4) How AI is powering ChatBots?

Chatbots are the new trend in social media marketing and it has taken over customer service by storm where brands can easily interact with them on various platforms like Facebook Messenger, Kik, etc. But how artificial intelligence is powering chatbots for better results? Brands using chatbots powered by machine learning algorithms get several advantages such as reduced cost of production, increased customer engagement & empowerment to create real time business strategies through predictive insights which help marketers increase sales exponentially. A great example here would be Assist who recently launched an automated assistant platform that uses artificial intelligence across messaging apps along with mobile apps within a single dashboard for easy management providing multiple benefits at prices starting from $30/month only. So marketers should take advantage of this new trend to increase their customer engagement. […]

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