Yes, robots could be used to write press releases, but this isn’t the future of the industry.

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SwissCognitive, AI, Artificial Intelligence, Bots, CDO, CIO, CI, Cognitive Computing, Deep Learning, IoT, Machine Learning, NLP, Robot, Virtual reality, learningWhile the human touch will always prevail, you should know that there are many ways in which we can all utilize artificial intelligence (AI) wisely in order to run more efficient and effective PR campaigns.

As technology continues to evolve, many companies are turning to artificial intelligence as a means to help streamline repetitive processes and find efficiencies where they can.

The public relations sector is no different, with PR firms looking for ways to use artificial intelligence for certain aspects of the business that can benefit from AI functions.

The idea of using AI can be worrisome for people working in PR as they are concerned about their jobs being replaced by programmable technology, but that is not the case.

How to embrace AI

Public relations firms can benefit from the use of AI, particularly when it comes to the sheer volume of information they need to sort through.

PR firms need to always be on top of the latest trends and news, which can be a tedious task for employees with information getting missed due to the sheer volume of information available or getting bogged down by irrelevant material.

By using artificial intelligence, firms are able to search through all of the information available across any digital platform at lightning speed and pull out any content that is relevant to their clients by programming the bot to search out specific words or phrases. This will ensure that only the content that is important gets flagged to the PR firm.

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AI can also be used to monitor media coverage of competitive products and client’s competitors to ensure that their clients are reacting as needed or getting their fair share of media coverage with their own campaign. AI bots can be used to track media impressions for a PR firms’s own clients as well as their client’s competition. […]

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