Take an in-depth glance into 6 AR VR challenges in 2021 preventing technologies to evolve faster and become the apple of consumers’ eyes.
SwissCognitive Guest Blogger: Anvi Lewis, Ed-tech enthusiast with a passion for writing on emerging technologies
The last century has shown significant growth in technology adoption and unprecedented growth in the IT sector. Thanks to increasing connectivity, growing infrastructure, and instant facilities, new ideas and products are increasingly getting famous.
However, it seems that the full-fledged adoption of AR/VR technologies will take another decade. Meanwhile, the usage of AR users is expected to surpass 800 million and is forecasted to reach 1.73 billion by 2024.
As a matter of truth, AR and VR are rampant and advancing rapidly. Although, consumers don’t look convinced to use this technology. Actually, unprecedented challenges are major reasons for the hindered expansion of the technologies.
Let’s take a glance at major challenges to augmented and virtual reality technologies.
#1. Limited User-Experience
Today, consumer electronics are the major aspect of experiencing augmented reality and the virtual world. Users can’t get enough 360-degree videos and AR games like Pokemon Go on their smartphones and other devices.
Most of the available devices are incompetent in providing full-fledged AR/VR experiences. To get the whole “flavor” of AR/VR, consumers need more powerful and elevated electronics that can fully operate a comprehensive virtual and Augmented experience.
FOV is the major issue found in these devices. Meanwhile, presently available devices in the market with AR/VR features are having a number of consumption and display issues. Actually, these devices are not specifically designed for virtual and augmented reality experience but are being used to render an entry point to introduce advanced technologies.
Moreover, the solutions developed by AR VR app development company, also getting less traction. As a matter of fact, AR/VR devices have a huge impact on consumers that we mustn’t overlook. To promote the growth of these devices, you would need laptops or phones infused with AR/VR features.
#2. Limited Number Of Use Cases
Indeed, AR/VR experiences are fascinating. However, consumers see no purpose in buying them, except for the techies and gamers. If we look at AR’s first swing with Google Glass, It would have died very early if it wouldn’t have been backed by tech’s big 5.
No one has recognized a good reason to buy a Google Glass worth $1000. Even these days, only hardcore gaming enthusiasts are interested in buying AR/VR headsets. However, millions have been invested in AR/VR gadgets.
Although limited usage is the lowest level challenge, the real AR inherent is a major challenge for enterprises. Google Glass wasn’t the true AR usage. It just projected digital elements into the field of vision without adding any real-world understanding.
If there were no computer vision or additional intelligence, there would be no way for users to interact with the device, whether it is an iPhone. Microsoft is engaged in bringing the next generation of AR with Magic Leap to bring much more despite gaming and entertainment.
Meanwhile, Meta is working on replacing a desktop with AR, and augmented reality manufacturing productivity is expected to rise by 30%, per Dagri.
#3. Aesthetics & Comfort
When it comes to any digital experience, especially something like AR and VR, aesthetics are a mainstream subject looked at by consumers. In short, device aesthetics are a major aspect that triggers the adoption. Currently, AR/VR wearables come with very bulky form factors.
Besides, you can also experience there have been some laser-focus on designs, despite the large size, modern and seem sleek. Thus, it is essential to cater fine aesthetics to consumers to increase the desirability of the devices.
Moreover, the contemporary design of AR/VR wearable doesn’t provide comfortable prolonged usage. Per reviews, comforts need to be acceptable in terms of temperature, texture, shape, tightness, and weight. As a matter of fact, the device shouldn’t hinder the natural movement of users.
#4. Digital Fatigue
There is a lot of work in spatial computing and the melding of the digital and physical world. Now people are giving preference to taking a break from the digital world and retreating to the natural environment. Indeed, television sets and mobile phones are loved by consumers, but partaking in virtual experience is simply exhausting for consumers.
Meanwhile, technology is destroying societies is already a prevalent belief. In such instances, bringing full-fledged AR/VR devices and solutions would be risky for investors. As technology brings the real world into the digital world will exacerbate the issue.
Moreover, hyper-reality appears way too much to fume up ill cognizance. Intelligent and real-like virtual reality development may change some perceptions but requires the needs of the consumer in the head.
#5. High Price Of Developing New Technology
Per a survey, 61% of respondents asserted that there is a greater need for tech innovation to bring augmented and virtual reality into mainstream business. And! The innovation needs to be brought with manufacturing settings.
If we see augmented reality and virtual reality from the perspective of consumers, these are still new technologies, only known by some early adopters, game enthusiasts, and techies. The major reason for this is the higher prices of AR/VR devices.
Even basic-lever VR headset prices are higher than average accessories of smartphones and high-end devices ranging from $2,000. In short, AR/VR devices are greatly expensive for modern users. Besides, wearable and headset creation is also expensive and labor-intensive.
AR/VR requires you to amalgam the different sets of disciplines to develop an immersive experience, typically optic mechanical design. However, there is a great need to have a bucket-full of capital to infuse optics with such high precision requisite a significant volume of units to recover the investment.
With the advancement of these technologies, they will grow more common, and costs will be managed and recovered easily. Just a matter of time.
Surely, manufacturers with high-end custom computation camera modules and projection systems are poised to bring revolutionary impact in the space. Moreover, companies with the collaboration of manufacturers can lose potential cost-saving compared to one that handles all aspects of developing devices under one roof.
#6. Issue Of Miniaturization
Everyone wants to use a fully functional augmented reality headset at normal eyeglass size, but infusing such an immersive experience in such a small device is very hard. And! Tons of effort from top companies, these devices can’t be this much small in this short span of time.
There are a number of headset makers that are attempting to reduce the size of these products. However, there is a huge list of technologies to infuse in, such as field view, computer vision, batteries, and more. It is impossible to solve these issues overnight.
Moreover, there is a huge debate about whether it is possible or not to develop a FOV with 90 degrees in sized eyeglass devices. Indeed, it is going to be a very big challenge that may be solved in the future but not in the contemporary world.
Although, there will be so many factors that will help in miniaturizing AR devices. There is already a race between Apple, Google, Facebook, and Microsoft for Augmented reality innovation. They recognize the potential of smartphones, and none want to miss out, and is also experimenting with AR VR app development.
Each company has a great desire to build quirky AR solutions and are already working on many projects. In their efforts, minimizing the size of AR and creating miniature AR components is a major thing. However, the chips that will empower AR headsets will be the same for chips to power AR smartphones.
While self-driving car’s computer vision technology will be used in eyeglasses moreover, Microsoft has already created a prototype for this.
Challenges drive innovation, and these challenges in the space of AR/VR adoption will also boost the innovation to bring in more advanced, small, and aesthetic AR/VR devices. Moreover, the usage of AR/VR technologies in mobile app and web development would significantly pick up pace.
If you want to leverage these technologies to cater to your customers with a futuristic brand experience, you can hire augmented reality developers to infuse AR in your app or website to render an immersive AR experience.
Augmented and virtual experiences are incredible to reshape how we interact with machinery, games, and entertainment programs. Augmented and virtual reality has the potential to change the consumer experience for radical CX. However, AR/VR space requires huge innovation and transformation.
About the Author:
Anvi Lewis is an ed-tech enthusiast with a passion for writing on emerging technologies in the areas of web development and Software development services. She is an expert in learning management system & software development technologies – currently associated with Valuecoders.