Branding should be personal and help businesses connect to their audiences. That sounds like a very human connection, and in almost every instance, it absolutely should be. That’s why when people hear that AI can help organizations practice effective brand management, some shrug the concept off.
SwissCognitive Guest Blogger: Chloe Kirby, writer and digital marketing professional
Not so fast! Brand management is incredibly personal but it can also be enhanced by AI in really exciting and innovative ways. If you’re a little lost, have no fear. This is the perfect place to catch up on AI and branding go hand in hand. As you start to eye digital strategy changes to help boost your business, then don’t overlook these helpful ways to utilize AI in your brand management.
Automating Brand Reputation Monitoring
AI is incredibly useful for a number of reasons. When it comes to branding, one of the most popular ways to use AI is to monitor for online reputation. It’s crucial for every business to monitor their reputation online and AI can help make this process a lot smoother.
When we have someone on our team monitor for brand awareness, that can be nearly a full-time job. The internet and social media are on 24/7 and always influencing people who to support and who to leave on the sidelines. With brand management experiencing so much influence from the internet, it’s not possible to always have someone checking to see who’s talking about you online. That’s where AI comes in! Automated programs can scan for mentions, tags, and discourse about your business so you’re in the new whenever your brand is at stake.
A Better Customer Service Experience
Not everyone loves writing reviews. When we have a good experience, we tend to think of that as the norm. Reviews are rarely about positive experiences. Instead, negative reviews can impact businesses in a really negative way. One of the most common complaints from negative reviews is about customer service. Improving customer service can be the easiest way to enhance your reviews and build a better brand online and with your customers.
AI can help to monitor customer interactions with your website almost better than a human could. With AI chatbots helping customers with questions and concerns, you can often find happier customers shopping more often on the sites where AI is helping to clear up confusion or provide clarity behind products or services. AI chatbots and other AI customer service programs are very easy to apply to a website. With email notifications for chat logs so you can monitor how effective the AI is with customer relations, you can practice better brand management and have happier customers as well.
Lastly, when it comes to a brand, nothing hurts your reputation more than a data breach. Even if you’re playing your part in keeping customers safe, a data breach of financial or personal info can be enough to completely tank your brand with the general public. When it comes to brand management, you can’t always come back from big issues, and for most customers, a data breach can be enough of a disaster to cut ties over.
AI can assist in the process of protecting your data and the data of your customers. With a great AI-enabled security program enhancing already in-place security solutions for your website and data storage, artificial intelligence can be your best defence against data breaches. If you’re eager to enhance security and boost your brand, you can find a way to do both in a very impactful way via AI security solutions.
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Work Towards Better Brand Management with AI
If you’re eager to make the most of effective brand management, then don’t overlook what AI can offer your organization. A business can survive and thrive on a great brand. Unfortunately, that also means that poor brand management can impact your business in severely negative ways.
In many cases, management comes down to how much time you have to work on your brand. With the help of AI, you can achieve better brand management without sacrificing time or human resources. AI tools are incredibly effective and worth looking into today. Get started by exploring the areas in which your business and brand can be impacted by comprehensive AI solutions.
About the Author:
Chloe Kirby is a writer and digital marketing professional. She earned her Bachelor of Arts Degree at McGill University in Montreal, Canada and her Master’s Degree at Goldsmiths University in London, England. Chloe has professional experience in e-commerce, digital marketing, and copywriting. For the last year she has been working in New York City