When we hear the phrase “ ” or “ chatbot”, most of us are immediately reminded of an irritatingly static voice urging us to “dial 1 for customer service.”
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This is because the majority of consumer experiences with the nascent technology that is synthetic is constructed through these isolated interactions. However, you’ll probably be surprised to learn that the industry is one of the most rapidly growing and intensely researched fields in modern engineering. This is because when it comes to presenting your product or marketing to consumers, there is no better form of engagement than . We previously reported the current status of the global TTS market and the influence of factors like the emergence of APAC as a key region. With the growing adoption of voice technology in enterprise and consumer solutions, the larger voice and recognition market is expected to grow at a 17.2% compound annualized rate to reach $26.8 billion by 2025.
Let’s explore some interesting facts that you might have not known about Voices.
- is faster than typing
Every other benefit listed in this post will be premised upon one simple, foundational understanding: the voice is the most natural form of communication we have, and as such, is our most efficient method of conveying message. While the average person can only type 38 ~ 40 words per minute, he or she can vocalize up to 110 ~ 150 words per minute. In fact, a research conducted by Stanford University declared that was up to 3x faster than typing. By using Baidu’s Deep Speech 2 cloud-based recognition software and Apple’s built-in keyboard as metrics, the researchers also found that the error rate of to text conversion was 20.4% lower than typing in English, and a whopping 63.4% lower than typing in Chinese.
That’s why when it comes to quick Google searches or keyword entries, nothing beats the comfort of simply pressing a microphone icon and speaking into your phone. According to a study by Perficient analyzing mobile voice usage trends in 2020, 78% of teenagers and 63% of adults preferred over typing. A report by Just revealed just how versatile usage of smart speakers can be: 20% of total internet searches were conducted through , 51% of consumers have used to find restaurants, 58% of consumers have used to research local business information, and when browsing through the Amazon marketplace, 85% of users selected the product that was recommended to them through . It’s very telling just how much influence a smart speaker, and in turn, synthetic has on our personal financial choices. Not only is it an irreplaceable mechanism to further inform ourselves to make more productive purchases, but it has now become the very mechanism we use to purchase our daily items.
2. Businesses are leveraging
Businesses worldwide are beginning to understand the technical and fiscal advantage of voice & audio marketing, and are quickly moving to optimize their optimization strategy. With voice-controlled devices becoming a common form of communication in households, 68% of enterprise respondents are said to be adopting marketing tactics to directly appeal to this growing consumer base. According to Speechmatics, 2021 saw an 18% year-over-year increase in enterprise adoption of voice marketing, and of the respondents that don’t have a voice strategy yet, 60% said it was something they were considering implementing in the next 5 years. […]
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