Conversational AI can enhance e-commerce using Chatbots to enable customer interaction and convenient shopping.

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SwissCognitive, AI, Artificial Intelligence, Bots, CDO, CIO, CI, Cognitive Computing, Deep Learning, IoT, Machine Learning, NLP, Robot, Virtual reality, learning2020 saw an unprecedented increase in online sales but this increase wasn’t uniform across the entire eCommerce industry. However, this increase in new online shoppers does increase the potential to boost sales – the only question is how. There are conventional ways of driving eCommerce sales such as paid ads, discounts/offers, better search engine rankings, etc but a better and more cost-effective alternative is conversational AI.

Among many other benefits of conversational AI is its ability to boost eCommerce sales. According to recent reports, conversational AI was responsible for a 67% increase in sales. But how exactly are eCommerce businesses achieving these results? To answer this question, we’ve compiled a list of the top 5 ways in which conversational AI can help drive eCommerce sales in 2021.

Top 5 Ways Conversational AI Drives eCommerce Sales in 2021

Conversational AI is only a technology and in order for it to be useful, businesses must implement it in a way that fits their business model. For eCommerce businesses, the most popular implementation of conversational AI is an AI chatbot. AI chatbots have become extremely versatile and the following list is evidence of the different ways they can drive eCommerce sales. You can learn more about Conversational AI by clicking here.

1.   Additional Point of Sales

A point of sale is where the actual transaction occurs and for eCommerce businesses, Points of Sale have traditionally been their website or mobile application that have a cart and checkout functionality. But now, eCommerce businesses are deploying sales chatbots that double as a proper Point of Sale and not just a communication channel. […]

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