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AI and Machine Learning – What Do They Mean?

What is AI and Machine Learning?

There was a time when we heard terms like and Machine Learning only in sci-fi movies. But today, technological advances have brought us to a point where businesses across verticals are not only talking about, but also implementing and in everyday scenarios.

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SwissCognitive, AI, Artificial Intelligence, Bots, CDO, CIO, CI, Cognitive Computing, Deep Learning, IoT, Machine Learning, NLP, Robot, Virtual reality, learning and Machine Learning: is everywhere, from gaming stations to maintaining complex information at work. Computer Engineers and Scientists are working hard to impart intelligent behavior in the machines making them think and respond to real-time situations. has evolved from being a research topic to being at the early stages of enterprise adoption.

Tech giants like Google and Facebook have placed huge bets on Artificial Intelligence and Machine Learning and are already using it in their products. But this is just the beginning, over the next few years, we may see steadily glide into one product after another.


According to Stanford Researcher, John McCarthy, “Artificial Intelligence is the science and engineering of making intelligent machines, especially intelligent computer programs. Artificial Intelligence is related to the similar task of using computers to understand human intelligence, but does not have to confine itself to methods that are biologically observable.”

Simply put, ’s goal is to make computers/computer programs smart enough to imitate the human mind behaviour.

Knowledge Engineering is an essential part of research. Machines and programs need to have bountiful information related to the world to often act and react like human beings. Artificial Intelligence must have access to properties, categories, objects and relations between all of them to implement knowledge engineering. Artificial Intelligence initiates common sense, problem-solving and analytical reasoning power in machines, which is much difficult and a tedious job.

services can be classified into Vertical or Horizontal

What is Vertical ?

These are services focus on the single job, whether that’s scheduling meeting, automating repetitive work, etc. Vertical Bots performs just one job for you and do it so well, that we might mistake them for a human.

What is Horizontal ?

These services are such that they are able to handle multiple tasks. There is no single job to be done. Cortana, Siri and are some of the examples of Horizontal . These services work more massively as the question and answer settings, such as “What is the temperature in New York?” or “Call Alex”. They work for multiple tasks and not just for a particular task entirely.

is achieved by analysing how the human brain works while solving an issue and then using that analytical problem-solving techniques to build complex algorithms to perform similar tasks. is an automated decision-making system, which continuously learn, adapt, suggest and take actions automatically. At the core, they require algorithms which are able to learn from their experience. This is where Machine Learning comes into the picture.


Artificial Intelligence and Machine Learning are much trending and also confused terms nowadays. Machine Learning () is a subset of Artificial Intelligence. is a science of designing and applying algorithms that are able to learn things from past cases. If some behaviour exists in past, then you may predict if or it can happen again. Means if there are no past cases then there is no prediction. […]

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