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Go Beyond Artificial Intelligence: Why Your Business Needs Augmented Intelligence

Go Beyond Artificial Intelligence: Why Your Business Needs Augmented Intelligence

You need humans to make your solutions more effective, acceptable, and humane for your users. That’s when they will be adopted and deliver ROI for your organization. When and humans combine forces, the whole can be greater than the sum of its parts. 

Copyright by www.forbes.com

SwissCognitive, AI, Artificial Intelligence, Bots, CDO, CIO, CI, Cognitive Computing, Deep Learning, IoT, Machine Learning, NLP, Robot, Virtual reality, learningThe nasal test for Covid-19 requires a nurse to insert a 6-inch long swab deep into your nasal passages. The nurse inserts this long-handled swab into both of your nostrils and moves it around for 15 seconds.

Now, imagine that your nurse is a .

A few months ago, a nasal swab was developed by Brain Navi, a Taiwanese startup. The company’s intent was to minimize the spread of infection by reducing staff-patient contact. So, here we have a autonomously navigating the probe down into your throat, and carefully avoiding channels that lead up to the eyes.

The is supposed to be safe. But many patients would, understandably, be terrified.

Unfortunately, enterprise applications of () are often no less misguided. Today, has picked up remarkable capabilities. It’s better than humans in tasks such as voice and , across disciplines from audio transcription to games.

But does this mean we should simply hand over the reins to machines and sit back? Not quite.

Your business needs augmented intelligence

You need humans to make your solutions more effective, acceptable, and humane for your users. That’s when they will be adopted and deliver ROI for your organization. When and humans combine forces, the whole can be greater than the sum of its parts. 

This is called augmented intelligence.
Here are 4 reasons why you need augmented intelligence to transform your business:

1. Performance: 

A large computer manufacturer wanted to find out what made its customers happy. Gramener, a company providing data science solutions analyzed tens of thousands of comments from the client’s bi-annual voice of customer (VoC) survey. A key step in this text analytics process was to find what the customers were talking about. Were they worried about billing or after-sales service?

The team used language models to classify comments into the right categories. The algorithm delivered an average accuracy of over 90%, but the business users weren’t happy. While the algorithm aced at most categories, there were a few where it stumbled, at around 60% accuracy. This led to poor decisions in those areas.

Algorithms perform best when they are trained on large volumes of data, with a representative variety of scenarios. The low-accuracy categories in this project had neither. The project team experimented by bringing in humans to handle those categories where the model’s confidence was low.

At low manual effort, the overall solution accuracy shot up. This delivered an improvement of 2 percentage points in the client’s Net Promoter Score.

2. Resilience: 

Algorithms detect online fraud by studying factors such as consumer behavior and historical shopping patterns. They learn from past examples to identify what’s normal and what’s not. With the onset of the pandemic, these algorithms started failing. 

In today’s ‘new normal’, consumers have gone remote. They spend more time online, and the spending patterns have shifted in unexpected ways. Suddenly, everything these algorithms have learned has become irrelevant. Covid-19 threw them a curveball.

Algorithms work well only in scenarios that they are trained for. In completely new situations, humans must step in. Organizations that have kept humans in the loop can quickly transition control to them in such situations. Humans can keep systems running smoothly by ensuring that they are resilient in the face of change.

Meanwhile algorithms can go back to the classroom to unlearn, relearn, and come back a little smarter. For example, a recent NIST study found that the use of face masks is breaking facial recognition algorithms, such as the ones used in border crossings. Most systems had error rates up to 50%, calling for manual intervention. The algorithms are being retrained to use areas visible around the eyes.

3. Accountability: 

On March 18, 2018, Elaine Herzberg was walking her bike across Mill Avenue. It was around 10 p.m in Tempe, Arizona. She crossed several lanes of traffic, before being struck by a Volvo.  

But this wasn’t any Volvo. It was a , being tested by Uber.

The car was trained to detect jaywalkers at crosswalks. But, Herzberg had been crossing in the middle of the road, so the failed to detect her. 

This tragic incident was the first pedestrian death caused by a . It raised several questions. When makes a mistake, who should be held responsible? Is it the carmaker (Volvo), the system maker (Uber), the car driver (Rafaela Vasquez), or the pedestrian (Elaine Herzberg)?

Occasionally, high-precision algorithms will falter, even in familiar scenarios. Rather than roll back the advances made in automation, we must make efforts to improve accountability. Last month, the European Commission published recommendations from an independent expert report for self-driving cars.

The experts call for identifying ownership of all parties and for devising ways to attribute responsibility across scenarios. The report recommends an improvement of human-machine interactions so that and drivers can communicate better and understand each other’s limitations. […]

Read more: www.forbes.com

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