Plan your journey to becoming truly insight-driven – and realise a rapid return on your analytics investment.

SwissCognitiveIn the past, the commitment of organisations to becoming insight-driven has faced internal hurdles to modernising their data ecosystems. The more recently macroeconomic impact of COVID-19 has added to the challenge – however, there are signs of progress.

Participate in the 2020 Insights-Driven Organisation Survey to compare your organisation with peers in Switzerland and globally. The survey closes on 20 October 2020.

From Proving Value to a Focus on Delivery

While we have long recognised that the ability to sift, make sense of, and leverage data to discover insights are key market differentiators, the main focus from clients in the past was on ‘why analytics adds value’. In the 2018 survey, we found that the priority was no longer proving the value of analytics: it had moved on to delivery.

In 2018, over two-thirds of our respondents reported having a senior executive leading the analytics agenda. The majority had started looking to build, scale and improve their capabilities and were encountering problems that come with expansion – lack of the right talent, dispersed knowledge base management and  data quality issues have made the scaling more difficult.

How to overcome such challenges has become the No. 1 question that we aim to answer in the third edition of the IDO Survey.

Cloud Availability is Enabling Innovation and Opportunities

In the past, the commitment of organisations to becoming Insight-Driven has faced internal hurdles to modernizing their data ecosystems. The more recent macroeconomic impact of COVID-19 has added to the challenge. However, there are signs of progress. Google and Microsoft opened new cloud centres in Switzerland in 2019. Since then the availability of analytics and data services from the likes of Snowflake, Informatica and others on these platforms, has increased the usefulness of Swiss-hosted cloud. Many industries previously held back by Swiss data protection and cloud security laws now see new opportunities. How does this reflect our clients’ readiness for modernisation of data analytics?

Participate in the 2020 Survey

Over the past years, we have worked closely alongside the full span of industries, geographies, and types and sizes of organisation to understand what the ‘Insight Economy’ means in practice.

We invite you to participate in the 2020 IDO Survey and benefit from a personalised report, plus a free consultation with our IDO experts. We look forward to hearing from you about your journey towards becoming an Insight Driven Organisation.

CALL FOR ACTION: Find out how advanced Data Analytics is in your organisation, and how you compare to your peers in Switzerland and globally!

ORGANISATIONAL SURVEY: Take part in our partner, Deloitte Switzerland Insight-Driven Organisation Survey HERE

SURVEY BENEFITS: Upon survey completion, there is an opportunity to opt in to a call-back from an IDO industry expert. Furthermore, there will be a possibility for an early view of the survey report, prior to its aggregation and publication this Autumn. Also, it will help you to get a basis for areas of action to become an insight-driven organisation… and even more benefits!