Business intelligence—the strategies and tech companies use to collect, interpret and utilize data—plays a primary role in informing the strategies, functions and efficiency of a company.

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SwissCognitiveHowever, as essential to a company’s success as BI is, many businesses don’t take advantage of the tools that can improve their BI efforts.

Combining machine learning with BI can have a far-reaching impact on the insights a business gets from its available data, making BI a true game-changer in helping companies improve productivity, quality, customer service and more. Below, 12 members of Forbes Technology Council explore the ways businesses can use machine learning to improve BI

1. Improve Operational Processes

Machine learning has the ability to improve many operational processes, such as customer service, finance, marketing and much more. Machine learning can collect and use data from all of these aspects of a business and help you automate processes to increase productivity. – Thomas Griffin , OptinMonster.

2. Personalize Customer Funnels

Business intelligence professionals don’t seem to realize that machine learning can seriously affect both the top and bottom of your customer funnel. As the importance of personalization on websites, email campaigns and even Facebook ads increases, it’s so important to be using ML to make your prospective customers feel important. Personalize your message for them at both the top and bottom of the funnel. – Ben Lee , Rootstrap

3. Give Customer Experiences A Human Touch

Machine learning gives business leaders the capability to crunch massive amounts of data and extract actionable insights in an instant. For customer service, this can be leveraged to decipher customer sentiment, detect dissatisfaction and fix any damaged relationships. For all businesses today, better customer experiences are just one algorithm away. – Marc Fischer , Dogtown Media LLC 4. Learn More About Each Prospect

4. Learn More About Each Prospect

Machine learning helps BI professionals learn more about each prospect. BI professionals and their marketing counterparts can then activate that insight for each unique prospect to tailor their journey through the marketing funnel and deliver more revenue. ML can find patterns and help BI and marketing leaders activate experiences at a level of granularity that was not possible before. – Guy Yalif, Intellimize

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5. Analyze Large Sets Of Data

BI processes involve analyzing large sets of data—if done manually, this is time-consuming. Machine learning can automate the process so that BI professionals can focus on higher-level trend analysis and behavior patterns that can bring greater value more quickly to the organization. – Sanjoy Malik, Urjanet

6. Improve Data Quality Checks

While it is common to use AI to predict and automate business decisions, AI can be used by BI teams to improve the way they do data quality checks—both extraction and transformation. For example, anomaly detection in data, outlier identification and triaging, metadata checks and cataloging data better for use by business and analytics users—all these help BI improve data governance standards. – Swetha Ganeg Basavaraj, Datavisor […]


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