The future of SEO involves AI. Find out how it can help your business.

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SwissCognitiveHumans aren’t mind readers. Yet, 76% of customers expect businesses to anticipate their needs and expectations. Fortunately, advanced technologies like artificial intelligence and machine learning are helping SEO specialists to manage and unify data, understand user behavior, predict their needs, and deliver personalized experiences. These disruptive technologies are enabling SEO experts to improve the effectiveness of their campaigns.

AI and SEO are a gainful combination for search marketers as it allows them to keep up with Google and other search engines that are continuously incorporating machine learning into their products and services. In a recent survey by Techemergence, “search” was voted as the most profitable application of AI and ML in digital marketing.

This is because search engines have become smarter in identifying keyword stuffing and irrelevant backlinks and assessing the quality of content. Hence, marketers need to use AI-powered SEO tactics to meet the requirements of search engines and boost their online ranking.

If you want your business to succeed, AI-powered SEO is a worthwhile investment. Read on to learn AI can help you improve your online reputation and fuel the growth of your venture. 1. Create awesome SEO content

The search engine giant, Google, is well-known for tweaking its search algorithm to offer high-quality and relevant content to its users. Last year, several websites were struggling to come to terms with the huge loss in traffic (read: revenue) after Google rolled out E-A-T (Expertise, Authority, and Trustworthiness). No wonder, offering great content with high E-A-T rating is core to business success.

AI and machine learning can help search marketers identify consumer search trends, automate keyword research, and develop content that ranks high in the SERP. AI-driven platforms like Bright Edge, Content Fusion, and Can I Rank?, can guide the writing process by offering the top keywords to use for a given topic, thereby offering real-time recommendations for optimizing the content.

For instance, Content Fusion, seoClarity’s AI content writer, can help you understand your customer’s voice with semantically related terms, enabling you to cover any topic with authority. Check out this screenshot to see how this AI-ready tool analyzes your content against other pages ranking for the same term and then offers additional keywords that need to be included.

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With such insights, you can create content that exceeds customer expectations, improving your E-A-T score and rank in the SERP.

Further, AI-powered tools like Morphl can uncover the intent behind search queries and design high-converting experiences at every stage of the marketing funnel. Users typically look for advice, insights, product recommendations, or information about a business. Identifying the user intent can help you determine what type of content to write. For instance, if your audience is looking for advice and actionable information, you can offer them case studies that tell a unique story while establishing your authority in the domain. […]

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