Did you know that 69% of the consumers prefer to communicate with chatbots for effective, and quick interaction with brands?
This indicates how popular chatbots, and their popularity will continue to increase.
The reason behind this is the tremendous growth and development of machine learning. AI chatbots are responsible for significant structural changes in many organizations. It’s enabling businesses to provide excellent customer services without increasing the number of employees.
There are some amazing benefits of using AI chatbots in business. Such as 24/7 services and improved customer satisfaction. Having said that, there are some challenges of Artificial Intelligence (AI) chatbots, such as it’s not easy to design an effective chatbot.
Before we talk about the benefits and challenges of chatbots in detail, let’s take a closer look at the different types of chatbots. So, let’s dive in.
Types of Chatbots
Basically, there are two types of chatbots – Fixed Chatbots and AI Chatbots.
- Fixed Chatbots – As you can guess by the name itself, the information in these type of chatbots is fixed. As a result, they offer limited assistance. Fixed chatbots are usually used to solve repetitive questions or for customers who have limited access to customer services. The major downside of Fixed Chatbot is that they cannot understand human emotions and behavior. Hence, they are not as popular as AI Chatbots.
- AI Chatbots – Thanks to machine learning technology, these chatbots are able to learn and improve. Also, they are constantly improved and updated based on interactions and communication with customers. When compared to Fixed Chatbots, AI Chatbots are intelligent. That’s because they are designed based on advanced technology and offer a positive UX.
So, these are the two important types of chatbots. Now, let’s move on and take a closer look at the benefits of using chatbots in business.
Benefits of AI Chatbots
The following are some of the vital benefits of chatbots which businesses can leverage.
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1. Available 24/7
It’s irritating when you are kept on hold for a long time by a customer care agent and forced to listen to the annoying music. Usually, people don’t like to spend a long time on the phone before they can talk with a customer care agent.
Now, with the introduction of AI chatbots, customers don’t have to wait for so long to get answers or clarification from you. You can design an AI chatbot and replace customer care agents (not totally) with customer care services or emails.
AI chatbots are virtual robots, so they never run out of energy to communicate with your customers. Hence, they can operate 24/7, follow your commands, and help you improve customer satisfaction.
2. AI Chatbots Can Handle More Customers
Humans are capable of doing multiple things. However, the number of things we can do at the same time is limited. Even if we push ourselves hard and try to manage more tasks, often we end up making errors.[…]