By 2020 it’s predicted that customer experience will overtake price and product as the key brand differentiator. The challenge for many leaders however, is that customer expectations are on the rise.
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According to customers themselves in a study by CMO Council, the most important attribute of good customer service is a fast response time, so reacting quickly to queries means companies are meeting many expectations.
Advancements in cloud technology and are responsible for this seismic shift in customer behaviour. The omnichannel customer of today has a huge range of digital and enabled customer service options available to them in which to engage with a brand – from virtual call centre agents to live chat, to social media. The way that businesses interact with these customers can impact on their success, reputation and growth but cloud has unlocked the potential for speed, innovation and global capabilities; delivering intelligent customer service which has become the new competitive battleground for businesses.
And businesses are getting on board, Gartner reported that 55% of established companies either have started making investments in the potential of or are planning to do so by 2020.
The intelligent customer experience
enabled customer service technology such as Google’s new enabled contact centre solutions, in partnership with Mitel, is taking customer service to a whole new dimension – transforming the way businesses can engage with their customers. Harnessing a combination of and capabilities, Google has taken the Virtual Agent (VA) to another level, to accelerate and automate enquiries while helping customers with solutions and options for the information they need, at speed.
By using
This huge industry advancement is also a welcome one for a company’s customer service professionals. By leveraging
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