How far will artificial intelligence (AI) go in disrupting our creative spirits? Will AI ever be a source of innovation in itself?

SwissCognitiveWe know artificial intelligence will supplant many manual tasks and routine decision-making, and there are plenty of demonstration projects in which AI systems write stories, make music and create artwork.

However, AI is not likely to replace the human creative spirit anytime soon. If anything, it could make us more creative. At least that’s what people in the creative fields say, with the belief that AI will help alleviate them from repetitive, manual tasks, and will ultimately boost their innovation. Technology and human creativity: merger or hostile takeover? That’s the key takeaway from a recent study released by Adobe, based on interviews with creative professionals working in design, illustration and imaging, motion graphics and UX/UI design.. “Creatives don’t fear being replaced by robots,” the report’s authors find. “Most do not fear that their jobs will be replaced by AI, although they do recognize that the ways they work and how they spend their time will change.”

While this may seem like starry-eyed idealism in the face of an advancing technological Borg, gobbling up and assimilating every professional and human pursuit in its path, there is reason for long-term optimism. The successful entrepreneurs and innovators going forward in this era will be those who marshal AI and other technologies in new ways to bring new solutions to customers and markets. Likewise, for managers and professionals in these enterprises, it means new and enhanced ways of working.

More than 75% of creatives in the Adobe survey noted that their work has become more complex over the past few years, but more than two-thirds of creatives also feel that their creative possibilities have increased. “Creativity is human, and it is social. And, not to forget, creativity is based on vision, connection and empathy,” the study’s authors explain. “These are the factors that allow the creative to produce outstanding work: The capacity to give form to intuition-driven connection, combined with inspiration and creative vision is what sets human creativity apart. Not to forget a deeply ingrained willingness to disrupt and challenge the status quo … And these are also the core aspects that will thrive as AI and machine learning progress in the creative space.” […]


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