is all about adding intelligence to machines to supplement and streamline the things that humans are trying to accomplish. It allows us to understand and make decisions based on massive amounts of data.
copyright by performancein.com
In fact, you’re probably already using in ways you’re not even aware of, such as recognition when you ask Cortana for the latest news or the chatbot that you interfaced with the other day for technical support. Below I’ve called out some of the key terms for marketers, to give you a foundation for finding ways to harness the vast potential of .
for consumer engagement
is great at helping brands to engage directly with consumers at their time of need. Here are a few technologies that are helping brands to connect with customers on a deeper level.
Bots: These guys are super helpful for marketers who want to interact with a consumer. Using natural-language processing and , bots help customers quickly discover answers. Chatbots are great at providing the first round of customer support since they’re available 24×7 and can often find information faster than a human customer service representative.
Digital assistants: Think Cortana,
Intelligent agents: An intelligent agent uses sensors plus
1 Comment