The adoption of new emerging technologies has gone on to become quite the trend after receiving inspiration from a myriad of successful use cases. In case of hospitality industry, the real boost of artificial intelligence in hotels sprung from the fact that it has the power to impact and transform the industry completely.
Given the rising need for smart automation of existing processes, AI has entered the traditional hospitality landscape with a promise to enhance hotel reputation, drive revenue and take customer experience to the next level.
Like many industrial systems, the world of hotels revolves around a handful of solutions all driven by intelligent chatbots and voice-enabled services. To meet changing consumer expectations, hotels across the globe must upgrade their operational system and services by integrating intelligence-based predictive analytics in hospitality. In this article, we will see how the adoption of AI further impacts the overall dynamics of hospitality industry.
Chatbots in hospitality are changing the way booking inquiries are handled and visitors are converted into patron customers. The front-desk hotel staff that is normally liable for conducting booking-related queries could well be replaced with conversational bots. These intelligent chatbots are programmed to create simulated conversation (text/voice) in native language, enabling controlled, concise and efficient interactions between humans and computing machines.
The adoption of artificial intelligence in hotels is not expected to face the degree of apprehension as other new technologies, given that people are already accustomed to receiving recommendations from digital platforms. Interactions for hotel booking that are enriched with intelligent chatbots offer immense convenience to customers: 24/7 availability, fast-paced delivery service along with several custom options for booking room services.
Built in combination with call center agents, conversational AI and chatbots in hotels will fuel the digital reservation process helping hotel businesses upsell relevant services.
Machine learning and automation
Hotels need precisely crafted, strategic automation of its internal and customer care services to reduce & optimize service/operational cost. Integrating chatbot software within the sales and marketing departments to ascertain and understand existing offers, changing customer tastes, behavioral patterns and convincing responses would be the first step to making this possible.
Machine Learning in AI tends to observes the shifts and consistency in trends along with delivered responses of previous agent conversations before it begins to produce its own accurate responses, custom offers and personalized suggestions that complement the lifestyle choices of travel planners. Thus, chatbots in hospitality not only help enhance customer service but also result in flawless decisions based on the massive volume of data.
Thanks to wide spread adoption and advent of IoT, we see almost everyone with wearable devices now, measuring their body temperature, energy level, cardiovascular/respiratory levels in minute detail in order to get customized health solutions. You can now juxtapose something very similar with the latest incipient revolutions materializing in the world of hotel industry. […]