Marketing Telco

Opera Revives News Reading with Artificial Intelligence

Opera Revives News Reading with Artificial Intelligence

Opera’s -powered news service breaks 100 million monthly active users mark. The Norwegian browser maker announces plans to launch a dedicated news and video app soon.

SwissCognitiveOpera, the developer of popular Opera Mini and Opera browsers, announced today that the number of monthly active users (MAUs) of its newsreader service has exceeded 100 million as of November 2017. This marks an unprecedented growth from two million to more than 100 million monthly active readers in less than one year.

“News is not dead, you just have to provide people with the content they want without making them work too hard for it, ” says Jan Standal, VP Product Marketing and Communication. Why is news reading growing exponentially among the Opera mobile browser users? That’s because the Opera team has developed its own () engine to provide them with relevant content in a smart way. The system studies users’ news-reading behavior in real time and learns from it in order to provide them with a personalized news offer. This means people get faster and easier access to news and videos that interest them.

Get people the News they want

It’s an approach that works. The news and video service has witnessed a 50-fold growth since its introduction in the Opera Mini browser in January 2017. Usage data from November shows that the average user now spends 40 minutes every day inside the Opera browser and engages with between 65 and 81 news stories per day.

This is also good news for publishers: Opera’s technology increases exposure of their articles by delivering them to relevant people who are thus more likely to comment and share. In 2017, Opera has partnered with over 800 websites and publishers, including 96 Indonesian publication websites.

“People using their mobile phones want to consume content in a faster and easier way,” continues Jan Standal. “The engine is designed to instantly provide personalized and localized content, right at their fingertips. We are thrilled to see such rapid growth both in terms of users and actual usage of the service.”  […]