has already disrupted myriad consumer products and services . Soon, a company’s ability to remain competitive will necessitate that they incorporate , not only to save time and money, but also to develop products that better serve consumer needs.
While human beings remain necessary for creating ethical strategies and responding appropriately to ambiguity, applications of are already widespread. To gain a better understanding of how Canadians view and its impact on their personal and work lives, we surveyed 1001 adults in our Canadian Tracker. One piece of that study, which we share here, focused on perceptions about seven consumer facing companies applying technologies.
Leaders in Technologies
When asked which of seven companies could be seen as leaders in developing technologies, nearly half of people said they did not know (43%). Even when given seven global, highly recognizable choices, they could not choose any as a leader.
However, 29% of people did choose Google as a leader in technologies. Given that Google holds 58% of browser market share and 74% of search engine share , such widespread access to people could easily increase their likelihood of being recognized. Google has been public about its experiments including DeepDream and AutoDraw , as well as its more serious projects like AlphaGo , DeepMind , and Quantum projects.
Behind Google, 21% of Canadians chose Apple as a leader in technologies. This second place status could be because Apple has been more secret about its research and has published less often. However, given that Apple products have lower market share (3% of browser share, 7% of PC share, 34% of phone share), second place in people’s minds might actually be a good result. People are familiar with Apple’s Siri , and Apple is starting to be more public about Core , their machine technology for Siri, the camera, and QuickType. […]