() is no longer in the future. It’s not science fiction. It’s here. It’s now. It’s happening all around us, and actually has been for more years than most of us even know.For the past two years, I’ve been writing about IBM’s Watson, Apple’s Siri, Amazon’s , and other systems.
I’ve reported on the last two years of IBM’s World of Watson conferences, and today I want to share with you the latest information from the Pegasystems annual users’ conference, known as PegaWorld, which took place this week in Las Vegas. This year’s focus was on , and many of the speakers shared real case studies about how is being used to transform the way we do business and how it impacts the customer experience (CX).
The growth in this industry is amazing. A computer’s ability to interact with humans is not just in the testing phase. It’s happening – and in more places than you would expect. And, while seems to be a hot topic that has been growing in popularity during the past two or three years, we have actually been exposed to for a long time without even knowing it. For example, how do you think your Outlook or Gmail system knows to put spam emails in the spam folder? Or, how do you think Google searches for the answers to your questions – and so quickly? That’s at work. And, in both of these examples, is enhancing our lives.
In preparing for this conference, I read Pegasystems’ latest study titled, What Consumers Really Think About : A Global Study . They surveyed more than 6,000 consumers
In preparing for this conference, I read Pegasystems’ latest study titled, What Consumers Really Think About : A Global Study. They surveyed more than 6,000 consumers and posed the question, “Have you ever interacted with technology?”
- 34 percent said yes.
- 34 percent said no.
- 32 percent were not sure.
While 34 percent of people think they interacted with (see stat above), the truth is that 84 percent actually had and didn’t know it. In other words, 50 percent don’t even know when they are experiencing . This massive perception gap was revealed when people were asked about the kinds of technology they use every day. It turns out many of these technologies have an component, but the people didn’t know it. is seamlessly blending into our lives. The study also revealed that 70 percent of consumers surveyed have a fear of , and 25 percent of those people fear that can take over the world. Maybe that’s true in the movies, but for now, is truly enhancing our lives. […]