Automation Information Retrieval Media retail

15 Applications of Artificial Intelligence in Marketing

15 Applications of Artificial Intelligence in Marketing

Marketers like to wax lyrical about the latest exciting technologies and bang on about for , recognition, preventing data leaks, or even targeting drones at remote communities.

SwissCognitive technology is a hot topic in marketing at the moment, but is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such as and , machine techniques and semantic search. All well and good. But how the bloody hell are marketers supposed to do anything with that information? It’s just hype, you can’t implement it. That’s why we’ve identified fifteen artificial intelligence techniques that businesses of all sizes can implement, rather than techniques which only major tech giants can devote resources to.

Reach – Attract visitors with a range of inbound techniques

Reach involves using techniques such as content marketing, SEO and other ‘earned media’ to bring visitors to your site and start them on the buyer’s journey. & applied propensity models can be used at this stage to attract more visitors and provide those that do reach your site with a more engaging experience.

  • generated content
  • Smart Content Curation
  • search
  • Programmatic Media Buying

Act – Draw visitors in and make them aware of your product

Act involves trying to predict all the influencing factors of the buyers’s decision to convert. Which is the best price, where do I need to advertise and to whom, and what other product could a given customer be interested as well, are all questions can answer here.

  • Propensity modeling
  • Predictive analytics
  • Lead scoring
  • Ad targeting

Convert – nudge interested consumers into becoming customers

How can I convince someone to actually buy my product? Do I need to adjust the prices, is the shopping experience personalized enough and is there a quick way to answer all the important questions a customer might have before buying my product.

  • Dynamic pricing
  • Web & App Personalisation
  • Chatbots
  • Re-targeting

Engage – Keep your customers returning

Once a person has become a customer, how can you ensure that they will come back to you? Personalize their customer service, find away to provide the right information at the right time and remind them of other items they might need.

  • Predictive customer service
  • Marketing automation
  •  1:1 dynamic emails
  1. SwissCognitive

    15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/9zM8Ddwd2t

  2. AI MARKETING

    RT @SwissCognitive: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/9z…

  3. Teresa A. Martinez

    RT @SwissCognitive: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/9z…

  4. Rohan Sharma

    15 Applications of #ArtificialIntelligence in #Marketing https://t.co/1TQJSfZlUo via @SwissCognitive
    #AI

  5. scottbot

    RT @RohanS2610: 15 Applications of #ArtificialIntelligence in #Marketing https://t.co/1TQJSfZlUo via @SwissCognitive
    #AI

  6. AI MARKETING

    RT @DalithSteiger: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/AA5…

  7. Carl E Reid, CSI

    RT @DalithSteiger: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/AA5…

  8. Elodie Faride

    RT @DalithSteiger: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/AA5…

  9. AI MARKETING

    RT @andy_fitze: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/6m5zid…

  10. Frank Kumli

    RT @DalithSteiger: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/AA5…

  11. John C. Maxwell III

    RT @andy_fitze: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/6m5zid…

  12. Rainbird

    15 applications of #artificialintelligence in #marketing, from @SwissCognitive https://t.co/dPrt8DCHRF… https://t.co/cwJLoJZxlp

  13. AI MARKETING

    RT @RainBirdAI: 15 applications of #artificialintelligence in #marketing, from @SwissCognitive https://t.co/dPrt8DCHRF #machinelearning htt…

  14. Jon Draper

    RT @andy_fitze: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/6m5zid…

  15. Stefan C. Ott

    RT @DalithSteiger: 15 Applications of Artificial Intelligence in #Marketing

    #AI #DL #Human_Intelligence #Machine_Learning
    https://t.co/AA5…

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.