: What Now?
opyright by minutehack.com
How is helping businesses and their customers take control? In a modern economy, the website is a foregone conclusion. Whatever your business model, your end customer expects you to have some representation on the internet. If you are a consumer-facing business, chances are a mobile app just as vital to your brand as your website. While these business tools are considered mission critical today, a mere 20 years ago almost no one had a website, and the app only rose to importance with the advent of the smartphone economy, less than a decade ago.
At traditional industry pace, these are rapidly changing parameters, and the next technology revolution is already upon us. By 2020, () will be as necessary to your business as the website or the app – and now is the time to prepare. In fact, Forrester predicts across all markets, there will be a greater than 300% increase in investment in this year compared with 2016, and businesses that use technology, coupled with big data and IoT, will “steal $1.2 trillion per annum from their less informed peers by 2020.”
Putting the ‘Natural’ In
is more than just the way that technology artificially interacts with you. It’s about the user’s ability to naturally engage with the technology in a way that feels conversational and enjoyable. That engagement is referred to as natural language interaction (NLI), and it’s mission-critical for enterprise-grade solutions. The ways in which your customers can naturally interact with your brand will determine your destiny in a digital-first world. Steve Jobs is an example of someone who understood the relationship between people and technology, and the ways in which it would evolve. Until only recently, the problem of making technology understand humans was way too hard to solve, so instead the industry made an excellent living by training humans to understand and drive technology. Steve saw it differently. He revolutionized the industry through his unrelenting approach of making technology do what humans wanted, helping to raise understanding and awareness around technologies like Automated Speech Recognition (ASR) which – among other things – helped set the stage for NLI. In fact, it is no coincidence that the launch of Siri was not on the Mac platform. Steve recognized that the desktop environment would be rapidly overtaken by mobile devices. While he isn’t here now to witness the rise of the IoT economy, it’s a safe bet that Steve saw it coming and knew naturally-conversant would b the key to rapid adoption […]