In times like these

copyright by – Sally Shipman Wentworth

In times like these, it’s easy to be paranoid. Almost every day there is a new story about an app, a TV or a child’s toy that is collecting too much data, or a massive data breach, or the latest kind of ransomware doing the rounds of the Internet.

We may not know the specifics, but we do know that somewhere out there someone is tracking us online: in fact, most of the data monetization machine is invisible to consumers — the individuals whose data fuels it.

My Data. Your Business.All this has, understandably, left many people wary. Why WOULD you trust someone or something that is gathering information on you with no real insight into how it will be used?

The consequences of this could be devasting to the economy. If do not understand how their data will be handled and used and therefore don’t trust online transactions, online business will wither and die. The economy that the Internet supports could disappear.

SwissCognitive LogoToday is a day when world leaders will be listening. Not only is it World Consumer Rights Day, but it is also the G20 Consumer Rights Summit in Berlin. Robin Wilton, who helps lead Technical Outreach for Identity and Privacy for Internet Society, is on a panel to send a clear message that consumers, companies, and governments must take up the cause of data protection to help create the Internet we all can trust.

The global economy depends on it.

Here’s why your data is collected

For companies, your data means money for them.

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