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Sellers want to create best possible customer experience
In this digital age, we are starting to see great practical ways in which () can shake up the status quo. Take the recently launched ‘ lawyer’ DoNotPay for example – an powered chatbot that gives free legal and immigration advice. Then there is the marketers’ mission to create a utopian, near-perfect experience for customers, with the likes of the O2 announcing that is set to handle its customer services from 2017 with a voice recognition system called Aura.
Personalize the shopping experience
, and predictive intelligence are terms that are frequently thrown around in the marketing space, and we’ve known for a while now how these emerging technologies are going to transform businesses and the customer journey, but how will the everyday man or woman on the street feel about the experience in reality? There is still a level of apprehension from customers about talking to an automated so-called
Marketing needs to be about more than selling
As customers, we get tired of businesses and brands engaging with us only if they want something from us, and when you purchase that thing, you get radio silence. Ultimately as human beings we don’t like stereotypes, and the tools that marketers have today often treat customers as stereotypes. With more channels, social platforms and websites than ever before, our expectations as customers have shifted; we don’t want businesses to create persona and tracks, we want them to personalise their approach to us, make it unique, and be there for us to deliver us helpful information even after we purchase and become a customer. The humble beginnings of Google Maps is a good example of how a product has evolved by using
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