The Robot Revolution

Why Marketers Must Prepare for the Rise of AI

1. Why Artificial Intelligence Matters for Marketing

2. You’ve probably heard the buzz …

3. The age of artificial intelligence has arrived.

4. Well, not robots and flying cars exactly.

5. is an area of computer science that makes machines do things that would require intelligence if done by a human. This includes tasks like learning, seeing, talking, socializing, reasoning, or problem solving. Artificial intelligence


SwissCognitive Logo7. AI is designed to flow seamlessly into the tools you already use. But that also makes it a little hard to recognize …

8. And it turns out, 63% are already using AI tools without realizing it.

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9. One of the most popular applications for AI is voice search, which uses natural language processing.

10. Nov 2016 May 2016 WeeklyOnce a dayMultiple times a day 10% 27% 9% 20% 9% 38% How frequently do you use voice-enabled search engines a week? November Base: 1,051 consumers in the US, UK, Ireland, Germany, Mexico, and Colombia who have used voice search within the past month May Base: 1275 consumers in the US, Canada, UKI, Germany, Australia, New Zealand, Singapore, Colombia, Mexico, and Brazil Source: HubSpot Global AI Survey, Q4 2016 38% use voice search weekly … and adoption is rising.

11. SEO professionals will need to learn how people use voice search to find content, not just long-tail keywords typed into Google. What does this mean for marketers?

12. are text-based applications that humans communicate with to automate specific actions or seek information. They generally live natively inside a messaging app, such as Slack, WhatsApp, or Facebook Messenger. Bots

13. Sources: Whatsapp (MAU), Facebook (MAU), Tencent (QQ and WeChat MAU), Venturebeat (*Kik users), (Viber and Line MAU), Telegram (MAU), […]