Consulting Retail

Big Brother is shopping for you. AI in the retail industry

Big Brother is shopping for you. AI in the retail industry

What is the future of shopping?
Retail industry will change the shopping story.

In the near future, () would be in major demand by the consumers to make interactions as seamless as possible. Many of us as an end user are unaware of the fact that Google uses to improve their search . It provides us with the correct results most of the times.

How would an end user get impacted by ?

Behind the scenes of any -powered systems, there is a long and complex computational process involved with the trained data set for the algorithm to perform so that the user gets an overwhelming experience. This experience is so fast and seamless that the user thinks everything is happening magically.

SwissCognitive LogoHere are some interesting facts about and retail:

  • By 2020, 85 percent of customer interactions in retail will be managed by , according to Gartner .
  • According to Business Insider, shoppers who interact with online reviews and opinions are 97 percent more likely to convert with a retailer than customers who do not.
  • Seventy percent of US millennials and 62 percent of millennials in the UK say they would appreciate a brand or retailer using technology to show more interesting products.

From my two years of experience of working at the juncture of and retail industry, there are certain conclusions and insights I have drawn. There has been a humongous transformation over the years in the retail industry and I am pretty sure this field is ready to be disrupted that will make the consumer journey more intuitive with the ease to interact with the products/experience of their liking.

BrainHow can transform the entire retail industry?

Personalised online shopping
Personalised pages
Personalised products recommendations

Video analytics
Augmented reality
Offline stores

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